Only 7% of Americans say they “often” get news from a podcast. Another 16% say they “sometimes” do. And more than half of Americans (56%) say they “never” get news from podcasts.
These numbers are from a new report from Pew Research Center out on Tuesday. The researchers went on to suggest their findings indicate “there is still quite a lot of growth potential for this nascent industry.”
But growth potential is different from, you know, actual growth, and the numbers are not exactly shooting up. Pew found 23% of Americans “sometimes” or “often” got news from podcasts in 2021 compared to 22% who did in 2020.
Younger adults are more likely to say they get news from podcasts (about 33% of those under 30) compared to adults between 50 and 64 (18%) and adults 65 and older (12%). Americans with higher incomes and college degrees are also more likely to get news from podcasts.
Pew, in its survey of around 11,000 adults, found few differences along racial/ethnic, gender, and even partisan lines. Democrats and Republicans (24% and 23%, respectively) get news from podcasts at similar rates.
Read their full analysis here.